Li Cheng Yuan is a Chinese fashion model who has rapidly established himself as one of the industry's most exciting emerging talents. Since his international breakthrough, he has built an impressive portfolio across runway, editorial and advertising, collaborating with some of luxury fashion's most influential houses, including Saint Laurent, Bottega Veneta, Alexander McQueen, Lemaire, GCDS and Rains. His campaign work has been complemented by appearances in leading publications such as Esquire Italia, Glass Magazine, HARD PACK Magazine and Man About Town, working with internationally renowned photographers and creative teams.

Recognised by Models.com as one of The Hot List (Men) and nominated for Breakout Star (Men) at the Models.com Model of the Year Awards, Li has quickly become a regular presence across the international fashion calendar. With a growing body of work spanning luxury campaigns, editorials and runway shows, he continues to establish himself as one of the most promising new faces in contemporary menswear.